Analysing the competitive landscape

Analysing the competitive landscape

How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five...
Asking for referrals

Asking for referrals

Referrals are a key source of new business for many firms. Here’s how to ask for referrals in the right way. Many people (including your competitors) are uncomfortable asking for referrals. After all, if you do great work for your clients, the referrals will come,...
Closing the deal

Closing the deal

Closing the deal is the most important part of the sales process. Every business is a sales organisation. Selling generates the cashflow that is the very lifeblood of any business. However, sales is as much an art as it is a process. Here are some top tips to help you...