Contextual Pricing

by Will | Apr 24, 2024 | Business, Management, Marketing, Sales, Strategy

  A variable pricing model can help to strengthen customer relationships. Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to the business.   These external variables could...

Becoming a trusted advisor

by Will | Mar 12, 2024 | Accounting, Bookkeeping, Business, Customer Service, Exporting, Management, Marketing, Planning, Sales, Strategy

Becoming a trusted advisor to your clients involves building relationships and taking the time to understand their world. Becoming a trusted advisor instead of “just another supplier” takes time and necessitates providing value to your clients by focusing on helping...

Global mega trends to navigate this year

by Will | Feb 20, 2024 | Accounting, Business, Management, Marketing, Planning, Sales, Security, Strategy, Technology

The world is constantly evolving, and this creates opportunities and challenges. Some of the key trends that businesses will have to navigate this year include economic volatility, the continued importance of environmental sustainability, geopolitical uncertainty and...

The benefits of building an internal search engine using AI

by Will | Feb 13, 2024 | Marketing, Sales, Strategy

AI can help businesses become more efficient by simplifying searches. As businesses big and small grapple with ever larger sets of data, they have begun to utilise artificial intelligence (AI) tools to sift through and make sense of the information they have on file....

Cash flow is essential – make it easy for customers to pay

by Will | Feb 5, 2024 | Accounting, Automation, Bookkeeping, Business, Management, Sales, Technology

Cash flow is vital for business success and most people are aware of the phrase – Cash is King. Your business both wants and needs to be paid promptly for work you have done, services or goods provided. There are several steps you can take to improve cash flow in the...

How generative AI is already changing how we work

by Will | Jan 16, 2024 | Accounting, Business, Management, Marketing, Planning, Sales, Strategy, Technology

AI is already impacting business, employees and the wider economy. The advent of generative artificial intelligence (AI) has ushered in a new era of efficiency and innovation, fundamentally altering the landscape of how we work. This powerful technology, exemplified...