Targeting underserviced markets

by Will | Nov 7, 2023 | Customer Service, Management, Marketing, Planning, Sales

Identifying and targeting underserviced markets can be a game-changer. Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry. They may be overlooked, ignored, or underserved...

Be the disrupter

by Will | Oct 16, 2023 | Business, Leadership, Management, Marketing, Sales, Strategy

Disrupters are the firms that come up with new ideas and challenge the way things are done. In order to become a disrupter in your market, your firm must be prepared to innovate relentlessly, challenge norms and redefine industry standards. If you want to succeed, you...

The art of persuasion

by Will | Jul 26, 2023 | Business, Customer Service, Leadership, Management, Marketing, Sales

Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective...

Data Management

by Will | Jun 27, 2023 | Accounting, Bookkeeping, BREXIT, Business, Customer Service, Exporting, HR/Personnel, Importing, Inheritance, Leadership, Management, Marketing, MTD(Making Tax digital), Planning, Property, Sales, Security, Strategy, TAX, Technology, VAT, Well-Being

How to implement an effective data management strategy. Small and medium-sized businesses (SMBs) must adopt an effective data management strategy to remain competitive in today’s data-driven world. However, limited resources and expertise often pose significant...

Website accessibility

by Will | Jun 20, 2023 | Accounting, Bookkeeping, BREXIT, Business, Customer Service, Exporting, HR/Personnel, Importing, Inheritance, Leadership, Management, Marketing, MTD(Making Tax digital), Planning, Property, Sales, Security, Strategy, TAX, Technology, VAT, Well-Being

Is your firm’s website accessible and inclusive? In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can...

Analysing the competitive landscape

by Will | Jun 13, 2023 | Accounting, Bookkeeping, BREXIT, Business, Customer Service, Exporting, HR/Personnel, Importing, Inheritance, Leadership, Management, Marketing, MTD(Making Tax digital), Planning, Property, Sales, Security, Strategy, TAX, Technology, VAT, Well-Being

How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five...