Building a purposeful brand

Building a purposeful brand

by | Jun 7, 2022 | Marketing, Sales, Strategy

Creating a purposeful brand is key to building a loyal customer base. Brand purpose is the reason for the brand to exist beyond making money. A truly purposeful brand will derive its purpose from the product or the service itself. Spotify is a good example. Their...
Develop your customer engagement strategy

Develop your customer engagement strategy

by | Apr 12, 2022 | Marketing, Sales, Strategy

Customer engagement is earned through trust and over time. Customer engagement is all about attracting and influencing customers in order to capture and retain their attention. Good communication is the foundation of any customer engagement strategy. As more and more...
Accepting Crypto Payments

Accepting Crypto Payments

by | Jan 12, 2022 | Planning, Sales, Strategy

With the growing popularity of crypto currencies, some businesses have started to accept crypto payments. Crypto currencies are very secure. They use computer code that is almost un-crackable, which means that making transactions using crypto currency is attractive to...
Increasing Prices

Increasing Prices

by | Nov 24, 2021 | Business, Marketing, Planning, Sales, Strategy

How can you raise your prices without losing too many customers? The current business environment is incredibly competitive but as we emerge from the pandemic, consumer demand is increasing and many sectors have seen labour and material costs rise. As demand increases...