Data Management

Data Management

How to implement an effective data management strategy. Small and medium-sized businesses (SMBs) must adopt an effective data management strategy to remain competitive in today’s data-driven world. However, limited resources and expertise often pose significant...
Website accessibility

Website accessibility

Is your firm’s website accessible and inclusive? In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can...
Analysing the competitive landscape

Analysing the competitive landscape

How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five...
Asking for referrals

Asking for referrals

Referrals are a key source of new business for many firms. Here’s how to ask for referrals in the right way. Many people (including your competitors) are uncomfortable asking for referrals. After all, if you do great work for your clients, the referrals will come,...
How to create a premium brand

How to create a premium brand

Premium brands enjoy a loyal following and can charge higher prices for their products or services. So how do you create a premium brand? A premium brand is a company, product or service that is perceived to have a higher level of quality, an elevated status or...