Growing your business through a recession

by Admin | Jan 17, 2023 | Business, Marketing, Planning, Strategy

Thursday, January 5, 2023  As we begin the new year, we are entering choppy waters. How can businesses maintain growth despite economic headwinds?   Growing a business is hard work, particularly during a challenging economic environment. However, now might be the...

Consultative Selling

by Admin | Dec 12, 2022 | Business, Marketing, Planning, Strategy

Buyers prefer to purchase from firms that understand them and their needs   Consultative selling focuses on creating value, building trust with a prospective customer and exploring their needs before offering a solution. In consultative sales, the salesperson’s...

Repurpose your online marketing budget

by Admin | Nov 15, 2022 | Business, Marketing, Planning, Strategy

Only a tiny percentage of people click on online adverts.   Businesses can spend a fortune on online advertising, which is all well and good for large international corporations with huge budgets. However, small and medium sized businesses might be better off...

Building a Client Centric Firm

by Admin | Oct 25, 2022 | Business, Management, Marketing, Sales, Strategy

The customer should be at the centre of everything in business. Being a customer centric business means that the customer is the focal point of all decisions related to delivering products, services and experiences to create customer satisfaction, loyalty and...

Building a purposeful brand

by Admin | Jun 7, 2022 | Marketing, Sales, Strategy

Creating a purposeful brand is key to building a loyal customer base. Brand purpose is the reason for the brand to exist beyond making money. A truly purposeful brand will derive its purpose from the product or the service itself. Spotify is a good example. Their...

Attracting passive candidates

by Admin | May 25, 2022 | Business, HR/Personnel, Marketing

How do you attract applicants for a new role, if they are not actively looking for a move?  As the war for talent rages on, businesses need to think creatively in order to attract good candidates. Targeting passive candidates is a strategy that many businesses are now...