Targeting underserviced markets

by Will | Nov 7, 2023 | Customer Service, Management, Marketing, Planning, Sales

Identifying and targeting underserviced markets can be a game-changer. Underserviced markets are groups of customers or potential customers who have unmet or underserved needs, problems, or preferences in your industry. They may be overlooked, ignored, or underserved...

Exit interviews are a learning opportunity

by Will | Sep 12, 2023 | HR/Personnel, Leadership, Management, Planning, Strategy

Exit interviews can help businesses to gain insights. Exit interviews can provide a platform for departing employees to openly share feedback about their experiences within the company. This information can highlight areas of concern, such as management issues,...

Managing key person risk

by Will | Sep 5, 2023 | Business, Leadership, Management, Planning, Strategy

Managing key person risk should be an integral part of any well-rounded business strategy. Key person risk entails the potential disruption and uncertainty that can arise when an essential team member, often possessing distinctive skills, knowledge, or influence, is...

Experimental Marketing

by Will | Aug 22, 2023 | Business, Management, Marketing, Planning, Strategy

Today’s customers want to buy experiences rather than just products. Customers are constantly being bombarded with marketing campaigns from different companies. As such, captivating the attention and securing the loyalty of consumers has become a real challenge....

Threads

by Will | Aug 8, 2023 | Business, Management, Marketing, Planning, Technology

How could the latest social media platform work for businesses? Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100...

Keeping pace with inflation

by Will | Jul 19, 2023 | Accounting, Business, Management, Planning, Strategy

Strategies to manage the challenges of the current inflationary business environment. Inflation has resulted in businesses grappling with escalating production costs, dwindling purchasing power, and the urgent need for pricing strategy recalibration. Here are some...