Website accessibility

Website accessibility

Is your firm’s website accessible and inclusive? In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can...
Analysing the competitive landscape

Analysing the competitive landscape

How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five...
Customer Journey Mapping

Customer Journey Mapping

Stepping into the customer’s shoes. At first glance, its often easy to dismiss a customer journey as being something very simple – you offer a product or service, and the customer buys it. However, the customer journey is often incredibly complex. The shift to...
Effective Hybrid Meetings

Effective Hybrid Meetings

The way we work has evolved but so too has the way we meet with colleagues or clients. A huge percentage of businesses have moved to agile working. People working from home at some point during the week has become the “new normal”. On any given day, some people will...
SumUp

SumUp

A simple payments solution for small businesses. SumUp is a Point of Sale (POS) system designed with smaller businesses in mind. Start-ups and small, owner-managed businesses typically don’t have large budgets to invest in expensive tills and payment systems....