Website accessibility

Website accessibility

Is your firm’s website accessible and inclusive? In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can...
Analysing the competitive landscape

Analysing the competitive landscape

How to use Porter’s Five Forces model to assess the overall competitive landscape for your particular market. Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five...
Klarna

Klarna

What is it and how does it work?   Klarna is an innovative payments company based in Sweden. It was started in 2005 by three students and offers payment solutions for businesses and consumers.   Klarna offers “buy now, pay later” payment plans for both...