Choosing your topic is absolutely key. To attract an audience you need to focus on a particular niche.
The difficult part is choosing a topic that people will be interested in that also relates to your business and the products or services that you sell. For example, if your firm offers IT services then your podcast could focus on the latest tech solutions for small and medium sized businesses.
Once you have chosen your topic, you need to choose a format. Are you going to run a solo talk-show or are you perhaps going to interview a different business-person every week? If you’re interviewing guests, it’s best to stick to one host as having too many people speaking at once can be ineffective as people are likely to talk over one another.
Once you have created your podcast, you will need to upload it to an audio streaming service provider such as iTunes or Spotify (there are many other options available). Once your podcast is up and running, you can promote it on your website and social media channels. To get the most out of your podcast, think of ways to repurpose your content so that you can raise awareness among your clients and contacts.