Planning

Growth Strategy

A growth strategy starts with identifying and accessing opportunities within your market and addresses how your company is going to evolve to meet the challenges of today and in the future.

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How to Create a Marketing Plan

Guidance including gathering information about your business and getting an insight into the way customers and prospective customers think and make ‘buying’ decisions.

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Marketing Plan Template

This template includes: Existing Customers Products and Competitors, SWOT Analysis, Market Position and Ideal Customer Type, Review of Marketing Channels and more.

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101 Great Marketing Questions

Think about your existing marketing activities and how you can improve on them.

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Lifetime Value of a Customer

Use this tool to estimate the lifetime value to your organisation of a typical customer.
It will help focus attention on the need to monitor customer satisfaction.

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