A growth strategy starts with identifying and accessing opportunities within your market and addresses how your company is going to evolve to meet the challenges of today and in the future.
How to Create a Marketing Plan
Guidance including gathering information about your business and getting an insight into the way customers and prospective customers think and make ‘buying’ decisions.
Marketing Plan Template
This template includes: Existing Customers Products and Competitors, SWOT Analysis, Market Position and Ideal Customer Type, Review of Marketing Channels and more.
101 Great Marketing Questions
Think about your existing marketing activities and how you can improve on them.
Lifetime Value of a Customer
Use this tool to estimate the lifetime value to your organisation of a typical customer.
It will help focus attention on the need to monitor customer satisfaction.