{"text_format":"1","workbook":"xlsx","n_sheets":2,"sheets":["Front","customer"],"not_rendered":{"charts":0,"images":0,"macros":1,"external_links":1,"defined_names":24,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Front","index":0,"n_rows":16,"n_cols":4,"rows_kept":16,"cut":false,"hidden":false,"merged":[[2,1,2,11],[4,1,4,11],[7,3,7,11]]}
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[null,"LIFETIME VALUE OF A CUSTOMER"]
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[null,"Use this tool to estimate the lifetime value to your organisation of a typical customer.  It will help focus attention on the need to monitor customer satisfaction."]
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[null,"Client Name",null,"Demonstration Limited"]
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[null,"© 2020 Innovation Training Limited"]

{"sheet":"customer","index":1,"n_rows":21,"n_cols":6,"rows_kept":21,"cut":false,"hidden":false,"merged":[[4,1,4,4],[6,1,6,4],[20,1,20,4]]}
[null,null,null,null,null,"LIFETIME VALUE OF A CUSTOMER"]
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[null,{"$f":"Front!D8","v":"Demonstration Limited"}]
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[null,"LVC Formula: A Typical Customer of Your Organisation",null,0]
[null,1,"Customer’s average pound value per purchase",500]
[null,2,"Average number of purchases per year",7]
[null,3,"Total annual revenue",null,{"$f":"D8*D9","v":3500}]
[null,4,"Average pound value of cross-sell purchases ",300]
[null,5,"Service contracts and financing (if applicable)",200]
[null,6,"Estimated number of referrals per year that result in new customers",5]
[null,7,"Average pound value per purchase of each new customer",500]
[null,8,"Average number of purchases per year of each new customer",5]
[null,9,"Total annual revenue of referred customers",null,{"$f":"D13*D14*D15","v":12500}]
[null,10,"Total annual revenue",null,{"$f":"E10+D11+D12+E16","v":16500}]
[null,11,"Number of years customer is retained",10]
[null,12,"LIFETIME VALUE OF A CUSTOMER",null,{"$f":"E17*D18","v":165000}]
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[null,"Note: for number 4) you may want to use a percentage of the total annual revenue for this figure."]