Experimental Marketing
Today’s customers want to buy experiences rather than just products. Customers are constantly being bombarded with marketing campaigns from different companies. As such, captivating the attention and securing the loyalty of consumers has become a real challenge. Experiential marketing can help you to cut through the noise and reach your target market. Experiential marketing transcends […]
Successful Managers: IQ versus EQ
The most effective managers make good use of their IQ (intelligence quotient) and EQ (emotional quotient). IQ is a measure of a person’s ability to solve problems, use logic, strategise, and understand complex ideas. EQ (also known as emotional intelligence) is the ability to relate to others, identify, assess, and regulate emotions in order to […]
Threads
How could the latest social media platform work for businesses? Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100 countries and signed up more than 100 million users in […]
DUA Tax newsletter – August 2023
Content accurate as at 27.07.2023 Welcome to our monthly tax newswire. We hope find the newsletter informative! Please contact us if you wish to discuss any issues in more detail. PROVIDE ADDITIONAL INFORMATION OF R&D CLAIMS FROM 1 AUGUST 2023 The latest Finance Act includes two changes that will affect all R&D claims: a […]
The art of persuasion
Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective persuasion lies in understanding the target audience. Do your research and try to empathise with the […]
Golfing Winners!
After a brilliant day at Moore Park on Wednesday 13th July 2022 for the Hertfordshire Chamber of Commerce Corporate Golf Day event, we would like to congratulate Chris Armogie and the other golfing winners! 🏌️ Nearest to the pin: Paul Edwards, KGK Genix 🏌️ Longest drive (15th hole), Chris Armorgie, DUA […]
Keeping pace with inflation
Strategies to manage the challenges of the current inflationary business environment. Inflation has resulted in businesses grappling with escalating production costs, dwindling purchasing power, and the urgent need for pricing strategy recalibration. Here are some strategies to help firms deal with inflation: Monitoring and projections Businesses should closely track key economic indicators and the effect […]
Productivity vs Burnout
How do you strike a balance between driving productivity and avoiding burnout? In today’s demanding business environment, it is crucial for businesses to recognise the importance of establishing equilibrium between productivity and mitigating the risks of burnout. While productivity fuels organisational growth and success, excessive workloads and unyielding deadlines can result in exhaustion and diminished […]
The Metaverse
What is it and what do businesses need to be thinking about? The metaverse is an online virtual reality (VR) or augmented reality (AR) space where users can interact with a computer-generated environment and with other users in real-time. It is an interconnected digital universe that extends beyond individual VR or AR experiences, offering a […]
DUA Tax newsletter – July 2023
Content accurate as at 27.06.2023 Welcome to our monthly tax newswire. We hope find the newsletter informative! Please contact us if you wish to discuss any issues in more detail. DEADLINE FOR TOPPING UP NI CONTRIBUTIONS EXTENDED AGAIN TO 5 APRIL 2025 With all of the changes to personal pensions in the Spring Budget, […]